The 'red dot’ design award
The 'red dot' award is one of the most prestigious design awards in the world, and has been awarded for outstanding design achievements since 1955. With over 11,000 submissions from 60 countries, this is the highest international recognition in design, and the competition, whose reputation continues to grow, is among the largest. The 'red dot' is an award which has gained reputation and recognition due to the organisation of the competition and impartiality of jurors, who are leading design experts.
The competition is divided into three categories: product, communication and conceptual design, which are assessed separately. These three categories are further subdivided, and each is assessed by selected jurors. The internationally recognisable red dot is a seal of top quality in design. Alpina competed in the category of product design, in which there were 3,231 submissions from 49 countries.
The international jury assess product design according to the following criteria: degree of innovation, functionality, ergonomics, self-explanatory quality, formal quality, ecological compatibility, durability, symbolic and emotional content, and product periphery. The product design category includes diverse products, which are divided into thirteen sub-categories, ranging from automobile industry products, industrial tools and interior design, to games, sports equipment and fashion. To receive the 'red dot award' means to be among the best, and internationally recognised by the design community. The winners are announced at a formal presentation ceremony, which is accompanied by the opening of an exhibition of the winning entries and a yearbook presenting all the winners.
